Reading Reflection // 1

Brand identities are extremely important, it's what the public and your peers will build their perspectives about your company off of. To create an efficient identity, is to create a culture about something that people want to be apart. A great question that was brought up in the reading (DBI) was "There are over one million trademarks registered with the U.S. Patent and Trademark Office. The basic question is what makes one better than another and why?" Why? Why is one shoe better than another? Why is NIKE to some better than ADIDAS? Design, color? Or is it the feeling of association with that specific brand and the stature and being apart the culture they've constructed. Keywords pulled from the reading (DBI) that I agree are essential to think about when constructing a Brand: Differentiation, coherence, vision, authenticity, durability, and commitment to name a few. Be different from the crowd, create comfortability and familierence, have an authentic and genuine passion for what you do, make you mark in whatever you do and commit to it. " Vision requires courage. Big ideas, products, and services are sustained by individuals who have the ability to imagine what others cannot see and the tenacity to deliver what they believe is possible. Behind every successful brand is a passionate individual who inspires others to see the future in a new way." This quote is the mindstate of leadership roles that get shit done, but it's not just getting shit done, getting it done right. This comes from understanding, and through understanding you realize and can come to conclusions that help make sense of the situation, like realizing "A brand is not what you say it is, it's what they say it is." (TBG) Realizing that once the people accept what is is you're putting out and they take it and make it their own, that's when your brand works, that's the moment of realizing what you brand is and what you offer the people.