Designing Brand Identity by Alina Wheeler
The Brand Gap by Marty Neumeier
Both books are excellent! You will need them both for this class. Get the newest editions of both. We will be looking to Alina's book for the theory of brand identity design and Marty's book for the experience side of brand identity design.
Have a read through of the course material and if you want to jump right in read the Introduction to Marty's book and up to page 7 of Alina's book. We'll have a discussion Wednesday next week.
This will be more of an interactive program as we progress through the course. Each time we kick off a new Phase in the project, be prepared to bring your thoughts and examples of that Phase subject to class. I will lead these discussions but they will be places to bring what you've found too. This will be a time to learn from each other.
I'm also inviting you all to this blog as contributors so you can post links, interesting articles and material you find interesting on the subject of branding as well as your own work due at specific deadlines.
I'm really excited to be with you all again next week and I'm looking forward to seeing what you produce this semester. I hope you're getting ready to work hard and design!
See you soon!
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