Reading Response I

There is so much more that goes into a brand, then what most people think about when you talk about a brand. Most people think about a logo for a company, or their symbol, icon, etc. But that has nothing really to do with what the brand is. Brand has so much more of a deeper thought and meaning to it. You really have to look at the core of a company, or whatever you are trying to brand to pull out the true meaning and feeling for the brand. It comes down to who, why and what. Who are you, why are you doing what you are doing and what makes you better then someone else doing the same thing? In the Brand Gap, they talk about the “gap” and that is. And it may not make the most sense at first but once you start to look and think about it more, it all starts to make sense. The two sides of a brand is the logical and the creative sides. And in order to have a truly amazing brand, you must bridge those two sides together. Having a logical layout, knowing how you want to achieve your goals, having a solid plan on what you are doing, just thinking before acting is so important. On the other side is having a creative approach to how you present what you are selling to someone is just as important, if not even more important. This is what people are going to see and associate and know what to look for when they want what you are selling. When you add everything together, you have a brand. And so much a of the success of a brand is if people and trust and recognize that brand. That is why it is so important to a very set solid layout for your brand in order to succeed.